No doubt lots of people would have been disappointed when Masterfoods, the company behind such famous brands as Mars, Maltesers, Bounty and Twix announced that it would be using animal rennet in some of its chocolates. This decision hurt not just Vegetarians but also faith groups such as Muslims and Hindus.
Why Masterfoods would undertake such a step, that excluded a sizeable part of their customer base, is a mystery but what's important is that the people affected buy this decision refused to stay silent and took action.
Over 6,000 complaints were sent to Masterfoods who soon realised the error of their ways and reneged on their decision to the delight of chocolate lovers everywhere!
The real lesson to take away from this though is the success of taking action rather than complaining privately between friends. If there is something that you disagree with then don't stay silent, voice your thoughts in a non-violent manner e.g. through a letter and get your friends to do the same.
If enough people do this then we can make a difference...the masterfoods example is living proof of this. Well done once again to all who took part and happy eating!
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